Real estate is a relationship-driven industry that requires a powerful CRM tool to organize and manage those relationships, improve communication and provide advanced data insights. With the help of these CRM tools, agents can deliver a standout customer experience and boost sales performance.
The best CRM software for real estate has an intuitive interface that allows users to create a custom workflow, automate tasks and integrate third-party tools. It also includes tools like email templates, call tracking and SMS messaging. These tools enable real estate agencies to streamline communication with their clients, stay on top of client property interests, and track the success of marketing campaigns.
Some of the top CRMs for real estate include Close, Zoho and Top Producer. The latter is a real estate-focused CRM that puts an entire agency sales pipeline in the palm of the hand, with the ability to sync contacts and lead information from multiple sources. It also has an integrated IDX website with a real-time feed of local MLS listings that can be shared with prospects and clients, as well as an auto-email and text message campaign generator.
The best CRM software for real estate also offers features like referral tracking, AI communication bot and automated lead qualification to improve efficiency. It also includes a calendar, task management, email drip campaigns, custom landing pages and a content library. It can even be used to manage digital advertising and paper marketing collateral, such as flyers and postcards. Real Estate CRM and marketing software