Redken’s Acidic Bonding Concentrate is one of the most effective ways to reduce breakage and repair weakened strands. The collection features a shampoo, conditioner, intensive treatment and leave-in formula.
The system is formulated with citric acid, an alpha-hydroxy acid found in many skincare products, and the brand’s Bonding Care complex to rebalance hair’s pH levels. By bringing the pH of the hair back to an healthy range of 4.5-5.5, hair is strengthened, and the bonding of strands improves. This helps to reduce the damage caused by heat, color, and other common environmental elements such as UV rays and water.
Redken’s new Acidic Bonding Concentrate Intensive Treatment is the most concentrated all-in-one solution for strength repair and intense conditioning for all damaged hair types. The vegan & sulfate-free treatment is intended to be used as a pre-shampoo treatment, and when applied to strands it bonds to the weakened hair fibers and improves their strength. The result is strands that are 14x smoother, 2x stronger, and 90 percent more conditioned.
As an alternative, the Redken Acidic Bonding Concentrate Lightweight Liquid Conditioner can be used as a daily conditioner for all hair types, especially fine and limp strands. Its lightweight, yet deeply hydrating conditioning liquid is formulated to help protect against color fade and strengthen the hair for healthy-looking and lustrous results. The conditioner is also sulfate-free and vegan, and works to improve hair’s elasticity and manageability while providing deep hydration.
To use, apply a dime-sized amount of the conditioner to wet hair. Comb through for even distribution, and then rinse. Depending on your client’s needs for protein or moisture, you can mix the Concentrate with the Concentrated Amino Acid Concentrate or the Acidic Moisture Concentrate to create a custom treatment that is unique to your client’s hair needs.
Redken’s new Acidic Bonding concentrate range is available at salons worldwide and online at Salons Direct. The products feature a sleek, modern package that is Cradle To Cradle certified and composed of recyclable plastic. In addition, the packaging features Braille instructions in collaboration with The Braille Institute, making it easier for everyone to access and use the products. Whether you’re a stylist or a client, this product is sure to be your new go-to.