Digital Marketing is now the most popular form of marketing in the United Arab Emirates and programmatic ads are the latest trend. The UAE offers many programmatic solutions for different sectors like banking, automotive, online, luxury, FMCG and more. This new form of advertising uses software to buy and place media on various platforms. It allows marketeers to optimize their campaigns in real time and reduce the cost of advertising. Programmatic advertising also provides a high ROI. Reputed companies like Unilever, 21 st Century Fox, Google and Frito lays are already using it.
The main difference between GDN and programmatic is the use of automated bidding. While GDN focuses on selling ad space directly to publishers, programmatic ads are bought in an auction-like environment through vendor neutral exchanges. Programmatic ads are also more effective at reaching specific audiences because they can be based on demographics, interests, job occupation or even in-market data. This technology also enables marketers to measure the impact of their campaigns in real time and make adjustments accordingly.
A programmatic ad can be placed on any device – desktop, tablet or mobile. This is because the technology can determine what type of content to display, where and when. As a result, it can reach the right people at the right time and place. This helps to drive brand awareness and increase sales. It also eliminates the need to manually buy and place ad space, which can be a complex process.
Programmatic ad buying is forecasted to account for 84% of global digital ad spending by 2022, according to ZenithOptimedia. This is because it can deliver highly targeted digital advertising, especially with the emergence of dynamic creative optimization. This enables advertisers to serve relevant, personalized messages that are more likely to resonate with their audience, leading to better performance and higher ROI.
By leveraging predictive analytics and artificial intelligence, programmatic ads can be tailored to the specific needs of each individual consumer, resulting in more personalized campaigns that are more likely to achieve the desired outcome. In addition, they can be delivered at scale, which makes them a very efficient way to reach a large audience in a short amount of time.
There are a number of programmatic companies that offer a variety of services, including creative, media, and measurement. Some are able to deliver data-driven results, while others are more focused on the execution of campaign strategies. When choosing a programmatic company, it is important to consider the specific goals of the client and the budget available.
Programmatic advertising is the next big thing in the digital marketing world and it is a must-have for any business looking to grow its brand awareness. With the help of an expert programmatic agency, you can increase your potential reach and achieve your target audience quickly and effectively. GoodFirms has compiled a list of the top programmatic agencies that can provide you with the best possible service and results. Programmatic Ads Dubai