A discount code is a unique alphanumeric combination that e-commerce entities make publicly available to encourage purchases on their websites. It works like a coupon, offering a fixed amount of money off an order total (excluding taxes and shipping) when the code is used during checkout.
Discount codes are a powerful marketing tool that can increase conversion and help businesses gain more customers. But they must be carefully planned and timed to maximize their benefits.
This is why you need to diversify your discount code strategies. By creating a variety of single-use promo codes, you can offer different discounts for new customers, repeat buyers and loyal clients. You can also use automation tools to generate personalized discounts for shoppers based on the products they have bought (or even viewed) and the ones that are similar or complementary.
BOGO
A BOGO discount is an effective way to create a sense of urgency and “push” customers to buy. It is a great technique for selling products that are easily replenishable or that can be sold in bundles, such as clothing items or kitchenware. Fashion Nova, for example, uses this discount to promote their BOGO offers during the end of summer sales.
Fixed Dollar Discount
A fixed dollar discount is a coupon that offers a set amount of money off an order total (excluding shipping and taxes). It can be offered for specific purchase thresholds or it can be offered for any purchase value. For example, Fashion Nova offers a 10% off discount on all orders over $50. Discount code