The right voice is the cornerstone of any video. Whether it’s an explainer video, animation or documentary, the right voice is critical to creating a connection with your audience. But it’s more than just the accent or dialect; it’s about the tone, style and rhythm of the voice.
If you want your voice over to inspire trust, create a sense of authority or make a lasting impact, then a British male voiceover might be perfect for your project. But how do you find the right one? Using recommendations, asking for demos and checking references are all good ways to start your search.
The first thing to consider when selecting a British male voiceover is the tone of your video. Does your video need to be uplifting, playful, or serious? Do you need a high-pitched, nasally sounding voice or more of a deep, booming tone? For example, a commercial advertising a new cologne to middle-aged men would require an emotion-filled, authoritative voice to convince the audience that this cologne is the best choice for them. Whereas an explainer video describing how to mount a TV on the wall could be better served by a down-to-earth, friendly tone.
In general, a British accent is perceived as more sophisticated and elegant than an American voice. This is likely due to the lingering stereotypes associated with Queen Elizabeth II and other royals and the fact that many people associate British accents with intelligence. Taking advantage of this can help you to sell your product or service by making it seem more prestigious and upscale.
Choosing the right british male voiceover also depends on your target audience. If your audience is global, you might want to opt for a British accent to appeal to the widest range of people. But if your company has a strong presence in the USA, an American voice might be more effective at connecting with local customers.
When you’re searching for the right british male voiceover, remember that it’s not just about the accent or dialect; it’s about talent and experience. A professional with extensive voice over and audio editing experience will be able to bring your script to life. Moreover, they’ll be able to handle complex and technical information in an engaging way that will keep your audience’s attention.
A seasoned voice over artist will also know how to use the right level of enunciation and inflection to convey the mood, emotions, or meaning of your words. They’ll understand how to pace their delivery to match your video’s pacing and how to maintain consistent volume throughout the clip. Lastly, they’ll be able to avoid stutters, intonation spikes and other vocal trends that will detract from the quality of your video. This is all important to ensure that your explainer video is polished, professional and hits the mark with your audience.